Texas Home and Garden Show

International Exhibitions, Inc. (IEI) has owned and organized the leading Home & Garden exhibitions in the state of Texas for over 25 years. The company provides the opportunity for consumers to meet at major convention centers with businesses to learn about and view new and existing products and services in the home and garden marketplace. In addition, IEI in conjunction with its subsidiary Atlantic Communications produces two oil and gas exhibition and petroleum shows, one in Mexico (Petroleum Exhibition Conference of Mexico) and the other in Venezuela (Latin American Petroleum Show). IEI is headquartered in Houston, Texas, with sales locations throughout the state..

.		Sandy Basler, Vice President Sandy joined International Exhibitions, Inc., (IEI) in 1988 as an assistant to the CEO and Director of conferences and exhibitions. Today, she is Director of Operations for IEI, and oversees nine Home & Garden Shows every year in Houston, Dallas, Fort Worth, and Arlington markets. In addition to the home & garden consumer shows, she organizes two International Trade events in the Petroleum and Energy industries in Latin America. Her 22+ years of experience and industry knowledge gives her the foresight to try new and innovative marketing ideas for the success of the shows as well as clients
		Christine Cahill, Account Executive Chris joined IEI in 2002. Her extensive background and skills in the commercial processes involved in promoting, selling and distributing products and services, makes her an experienced marketing expert. Chris' aspiration is to use her 18 years of sales and marketing knowledge to take her clients to the next level where they can achieve and exceed their own goals. With steadfast adherence to sound business practices, Chris uses proven techniques coupled with the newest, innovative approaches to insure her client's success. Chris was born and raised in Garland, Texas and moved to Austin in 1988 where she graduated from the University of Texas. Chris still resides in Austin with her boys, Jean Luc, 6 and Griffon, 4.

		Dave Holz, Account Executive Dave Holz has been with International Exhibitions, Inc., since 1993. He started as an intern, and quickly moved to selling booth space and managing the event floor as a full-time member of the Texas Home & Garden Show exhibition team. Born and raised in Houston, Dave graduated from the University of Houston with a degree in Business Marketing. He currently resides in Spring with his wife and their two thoroughly-spoiled and lovable dogs.
		Jennifer Granda, Event Coordinator Jennifer joined International Exhibitions, Inc., in 2008 as the assistant to the Director of Operations. She is the Event Coordinator for Latin American Trade Shows for which she coordinates associations and magazine co-ops. She also assists with Speakers on the home & garden show stages. Jennifer is bi-lingual and lives with her daughter in Houston.
		Gary Neidert, Sales Manager, Dallas/Fort Worth Since 1992 Gary has worked with thousands of companies, helping them to market their companies to homeowners attending home and garden shows. For the past 13 years, he has been the top salesperson for the most successful home & garden show series in the southern United States. Working with the exhibitors over the years has given him insight as to what to do as well as what to avoid while exhibiting at a home & garden show. During his career as a home & garden show specialist, Gary has sold the equivalent of eighteen football fields of exhibit space…WHICH INCLUDES THE END ZONES.
		Maxine Brewer, Account Executive Maxine Brewer joined International Exhibitions, Inc., in 1998 as a logistics coordinator for the Dallas/Fort Worth events. Within a few years, she developed into the Logistics manager. With her knowledge of the events and clients, she transferred into sales in 2007 where she is a principle member of the Houston Sales Team. Max was born in England and moved here in 1991. Max was married in 2011.
		Mercy Terry, Account Executive Mercy Terry has worked with local home improvement businesses and builders for over 15 years, helping them to market their businesses. Before joining International Exhibitions, Inc in 2003, she assisted in the development and oversight of multiple custom home tours in the DFW area. After joining IEI she has used creative integrated marketing to help her clients market their businesses to qualified homeowners attending the Texas Home and Garden Show Series. Mercy's mission at IEI is to assist her clients in taking full advantage of their consumer show experience.
		Deanna Thedford, Events Manager Deanna Thedford has been with International Exhibitions, Inc. since 2002. She started as a Logistics Coordinator and in 2008 became the Manager of the Events Department. Deanna has over 14 years of experience managing events and became a CMP (Certified Meeting Planner) in 1998. She was married in 2008 and resides in Seabrook with her husband and four legged child.
		Kevin Upp, Account Executive Kevin Upp is a seven-year veteran of International Exhibitions. Overall, he has over 30 years experience in sales and marketing. He is knowledgeable in guiding new companies just getting started or developing a marketing plan for national sponsors interested in the home and garden shows.
		Laura A. Brown, Marketing Consultant Laura joined IEI 10 years ago as a Marketing Assistant. After a few years with the team she was promoted to Marketing Coordinator and then again to Marketing Manager. She is no stranger to the show business. Last time she counted, she had worked well over 100 Home & Garden shows. Laura has over 15 years experience in Marketing, Advertising and Public Relations. In 2009, she had her first baby and decided to take a step back from working full time. She currently works from home as a Marketing Consultant and resides in Friendswood with her husband, Craig, daughter McKenzie and their dog, George R.

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